US EditionGeneration Z and Millennials: A Survey on the Social Life of Young Poles
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Almost all young people have at least one friend, and the most sociable are wealthy residents of small towns over 40, according to a CBOS study on social life. The study also proves that an active social life has a good effect on one's mental state. In turn, good character, a sense of security and shared values are the most important features of a desirable partner.
Through the publication of its Snapchat Generation Report at the Cannes Lions, Snap lifts the veil on the behaviour, values and expectations of the Millennials and Generation Z — an audience that she calls "Snapchat generation", both culturally influential and emotionally connected. Far from the smooth aesthetic codes and perfect stagings that marked the first decade of social networks, the Snapchat Generation claims a new form of beauty: that o…
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