Gender-sensitive job titles may affect women's interest in job ads

Gender-sensitive job titles may affect women's interest in job ads

A new study suggests that the use of gender-sensitive language in the title of job advertisements may influence the level of interest demonstrated by female potential applicants. Dominik Hetjens of Technische Universität Dresden, Germany, and Stefan Hartmann of Heinrich-Heine-Universität Düsseldorf, Germany, present these findings in the open-access journal PLOS ONE on August 14, 2024.

There is a lot of discussion about “gender language,” although there is little clear evidence of the effect. It is now clear that women are more likely to click on gender-sensitive job offers.