US EditionGen Z’s Impulse Buying: GOPAY’s Digital Appeal Drives Surabaya Sales
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Gen Z’s Impulse Buying: GOPAY’s Digital Appeal Drives Surabaya Sales
In the rapidly evolving world of digital payments, understanding the spending habits of Generation Z is crucial for businesses aiming to capture this tech-savvy demographic. New research published in the Journal of Management Applications sheds light on how digital payment platforms like GOPAY influence impulse buying among Gen Z users in Surabaya, Indonesia. The study, led by Putri Ayu Kasuma… Source
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