Gen Z, Generation with Perfume: "Everything Is Good to Differentiate and Assert Its Singularity High and Strong"

Le Monde

Lean Left

Factuality

Ownership

They are between 16 and 25 years old and collect bottles like their elders ten years ago the limited edition sneakers. A phenomenon carried by social networks, TikTok in the lead, which shakes the codes of traditional perfumery.

Haiti24

Factuality

Ownership

There is a crowd this Saturday afternoon in front of Uni/vere, a new Parisian concept store on Rue du Louvre, which chose to settle away from the traditional perfume routes, rue Saint-Honoré and rue des Francs-Bourgeois, to reach another audience. Nina and Sarah, students in the first year of chemistry, find it hard to make a way to the shelves from the bottom. Ready as for an evening at Silencio, the very select club of the 2nd arrondissement, …