Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

Social networks were created with the objective of connecting as many people as possible. And it was hit. However, in the younger classes, a paradox emerges: they are the most connected, but at the same time, those who feel the most isolated. The content Generation Z. From great global connectivity to isolation appears first in Journal i.

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

New insights on how to maximize your connection with Gen Z consumers.

Two professors, one agency: Susanne Ardisson and Anett Sass founded the communications agency Professionistas, which aims to help companies reach young people. The experienced communicators see themselves as bridge builders between business and Gen Z.

The Screen In Their Hands: How Digital Natives Are Rewriting Nigeria's Video Consumption - Brand Spur

By Olumide Balogun, Director West Africa, Google. The familiar flicker of television screens, often powered by the ubiquitous generator, has long defined Nigeria’s media consumption. However, a significant evolution is underway, driven by a generation whose formative years have been intrinsically linked with digital technology. For Nigeria’s Gen Z,  the smartphone has become a primary interface with video content, and within this digital ecosyst…

You are currently planning a campaign with creators and want to be as close to your community as possible? Instagram is now delivering exactly the right feature set: With Storylines, the social platform is testing a format for collaborative stories that allows multiple people to create content together.At the same time, Instagram is providing more visual diversity in stories with new, colorful backgrounds, and with an interactive Add Sticker fea…

Gen Z Engagement: How the Always-On Generation Is Rewriting the Rules of Connection

Gen Z engagement is social-first, always-on, and hyper-connected, with new demands for content, discovery, and brand connection, according to recent research.