Block’s CFO Explains Gen Z’s Surprising Approach to Money Management

Block’s CFO explains Gen Z’s surprising approach to money management

One stock recently impacted by a whirlwind of volatility is Block—the fintech powerhouse behind Square, Cash App, Tidal Music, and more. The company’s COO and CFO, Amrita Ahuja, shares how her team is using new AI tools to find opportunity amid disruption and reach customers left behind by traditional financial systems. Ahuja also shares lessons from the video game industry and discusses Gen Z’s surprising approach to money management.   This is…

Gen Z Changes Finance Narratives, Prioritise Other Means of Making Money Over 9-5 Jobs - Brand Spur

To engage with South African Gen Z, who see cash as king, credit is hard to come by, and side gigs frequently generate more income than 9 to 5 jobs, brands must break free from outdated stereotypes and start paying attention to the data. Additionally, they’re not just waiting for a break; they’re planning and solving problems on their own.   According to a recent study called The Gen Z Economy Report: Cash, Culture, and Clout, it demonstrates ho…