GeenStijl: RTV Oost changed name to Oost, cost tons, nobody understood

RTV Oost is just RTV Oost. And then some smart guy from some expensive PR agency thought: hey, let's change it to Oost, that's much better. Only everyone kept calling it RTV Oost, the brand name 'Oost' turned out to be quite difficult to protect and the people who dutifully wanted to call it Oost then juggled with something like 'Omroep Oost'. Interim director Dink Binnendijk doesn't even know why RTV Oost suddenly had to be called Oost. All in …