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Gear as Conservation Tools: Ross Reels' Coors Light Cimmarron LT Reel

Summary by MidCurrent
Image courtesy of Mayfly Outdoors The Coors Light Cimarron LT doesn’t look like a revolutionary piece of fly fishing equipment. At first glance, it’s simply another beautifully machined reel from Ross Reels, finished in a luminescent silver with the familiar Rocky Mountain silhouette that has adorned Coors beer cans for decades. But dip it in cold water—or wade into a trout stream on a crisp morning—and something unexpected happens. The mountain…
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MidCurrent broke the news in on Monday, January 26, 2026.
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