Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes

Popular sports drink undergoes major rebrand as it expands beyond athletes

PURCHASE, New York — Gatorade is undergoing a major brand overhaul as the sports drink giant looks to expand beyond athletes and position itself as a broader hydration and wellness company.

Gatorade announces major brand shift to market toward non-athletes

This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages

Gatorade, the inventor of the sports drink, is making a surprising pivot to reach non-athletes

PepsiCo, Gatorade's parent company, said the brand is seeking to reach non-athletes looking for ways to hydrate.

Gatorade to remove artificial colors from top flavors in brand refresh

The PepsiCo brand is repositioning itself beyond sports by focusing on everyday hydration.

Not an athlete? PepsiCo says you need Gatorade anyway

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one just because they’re thirsty.

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are also trying to hydrate — whether they're on a long flight, going for a walk or nursing a hangover.