Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue

Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue

STAMFORD, Conn.--(BUSINESS WIRE)--May 12, 2025-

CMOs turn to AI as 59% face budget constraints in 2025: Report

Marketing budgets have remained flat for a second consecutive year at 7.7% of total company revenue, according to Gartner’s 2025 CMO Spend Survey. The findings, based on responses from 402 senior marketing leaders across North America, the UK and Europe, highlight a sustained trend of budget stagnation amid ongoing macroeconomic uncertainty. Despite the static budgets, 59% of chief marketing officers said they lack sufficient funding to fully ex…

CMOs turn to GenAI, cut back on agencies as budgets remain flat: Gartner - Brand Innovators

CMOs are working with flat budgets in 2025, making up 7.7% of overall company revenue, according to a new report from Gartner. The 7.7% metric remains the same as last year.  The annual Gartner 2025 CMO Spend Survey report revealed that 59 percent of CMOs report they have insufficient budget to execute their strategy in 2025, down by five percentage points since 2024. Paid media continues to dominate marketing spend, making up 30.6% of marketing…

Marketing budgets have flatlined

Chief marketing officers (CMOs) report that their marketing budgets for 2025 remain flat at 7,7% of overall company revenue, according to a survey by Gartner. This is consistent with last year when marketing budgets represented 7,7% of overall company revenue. The annual Gartner 2025 CMO Spend Survey was conducted February through March 2025 among 402 CMOs and other marketing leaders in North America, the UK and Europe across different industrie…

Agencies firmly in the firing line as CMOs plot cutbacks - DecisionMarketing

Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning to slash spend, eliminate unproductive relationships, streamline rosters, and renegotiate contracts as budgets flatline. That is one of the key findings of Gartner’s 2025 CMO Spend Survey, which quizzed top marketers in the UK, North America, and Europe across different industries, company sizes and revenue. It reveals that marketin…

CMO Survey: Marketing Budgets Have Flatlined.

It looks like a lot of marketing budgets in the U.S. and Europe are treading water, if a new survey of chief marketing officers is a leading indicator. According to the annual Gartner 2025 CMO Spend Survey, CMOs say their…