US EditionGap Builds on Viral Momentum With a Multigenerational Holiday Choir
Gap's campaign features a 90-second spot with singer Sienna Spiro and a choir, promoting CashSoft fabric amid expected 10% lower holiday spending, Deloitte reported.
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Gap's campaign is based on a 90-second version of the song The Climb performed by 20-year-old British singer Sienna Spiro along with a chorus ranging from 8 to 72 years old. The brand promotes new textures of its iconic CashSoft line for the Holiday 2025 season. According to Deloitte's Holiday Retail survey presented in 2025, a drop of up to 10% in average consumer spending in the holiday season compared to the previous year is expected.
Gap reimagines Miley Cyrus' The Climb for holidays
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last year’s creative platform, the campaign blends music, storytelling, and timeless style to highlight the emotional connections that define the season. At the heart of the Gap campaign is a reimagined version of Miley Cyrus’ The Climb, performed by Sienna Spiro, a 20-year-old Lon…
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