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Gap Debuts Limited-Edition Coachella Hoodie as Festival's Exclusive Apparel and Merch Sponsor

Summary by Variety
Gap is heading to the desert. The American retailer has signed on as the exclusive clothing sponsor and official merch partner for the Coachella Valley Music and Arts Festival, marking its first official partnership with the iconic Palm Springs fest as brands continue to look for ways to show up on the ground at large-scale […]

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Gap Debuts Limited-Edition Coachella Hoodie as Festival's Exclusive Apparel and Merch Sponsor

Gap is heading to the desert. The American retailer has signed on as the exclusive clothing sponsor and official merch partner for the Coachella Valley Music and Arts Festival, marking its first official partnership with the iconic Palm Springs fest as brands continue to look for ways to show up on the ground at large-scale […]

·Los Angeles, United States
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Variety broke the news in Los Angeles, United States on Tuesday, March 17, 2026.
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