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'We're Coming for eBay One Way or Another' — GameStop CEO Ryan Cohen Continues Push for Online Auction Site by Bumping Ownership to 10%

GameStop now owns 43.4 million shares after eBay rejected an unsolicited offer that included about $20 billion in proposed financing.

  • On Friday, GameStop increased its stake in eBay to about 9.8%, owning 43.4 million shares and signaling continued pursuit of the online marketplace after its unsolicited takeover offer was rejected earlier this year.
  • GameStop CEO Ryan Cohen launched an unsolicited $55.5 billion bid for eBay in May, but the marketplace's board rejected the proposal one week later, calling it "neither credible nor attractive" following a thorough review.
  • Cohen envisions combining GameStop's retail experience with eBay's platform to create a live commerce leader, while eBay has prioritized disciplined execution and profitability under chief executive Jamie Iannone since 2020.
  • Despite receiving no engagement from eBay, Cohen is exploring ways to take his case directly to shareholders, insisting his goal is to maximize shareholder value and that the business plan is "not that complicated."
  • The proposal would require $25 billion in new debt, shifting eBay to over 5x EBITDA and fundamentally altering its risk profile; analysts question the financing given the mismatch between the smaller buyer and larger target.
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Bias Distribution

  • 43% of the sources are Center, 43% of the sources lean Right
43% Right

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NDTV Profit broke the news in Mumbai, India on Monday, July 20, 2026.
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