US EditionGamechangers: How Gen Z is reshaping sports and media
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Gamechangers: How Gen Z is reshaping sports and media
It’s a new era for U.S. sports, from ESPN’s deals with the NFL and WWE to new competition formats from startup leagues such as INTENNSE and Athletes Unlimited. Why? We can look to Gen Z for the answers. Research shows that Gen Z’s media habits are fundamentally different from older generations and these preferences are reshaping media culture and economics. When it comes to sports media, teams, leagues and distributors are experimenting with ne…
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