Gail’s partners with Bark to enhance digital performance - Marketing Beat

Gail’s partners with Bark to enhance digital performance - Marketing Beat

Bakery brand Gail’s has teamed up with performance marketing agency Bark to drive in-store sales and online conversions. Using Bark’s data science expertise, Gail’s will launch a new strategy centred around a loyalty app that “bridges online engagement with in-bakery sales”. In the coming months, Bark will implement test-and-learn campaigns to establish baseline performance metrics and identify growth opportunities across both paid and organic c…