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Functional mushrooms move from niche wellness to mainstream retail as food and beverage applications expand
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Functional mushrooms move from niche wellness to mainstream retail as food and beverage applications expand
Growing health consciousness and the rise of plant-based diets have fuelled interest in this burgeoning segment of the wellness industry, with the functional mushrooms market projected to reach $65 billion by 2030. "Mushrooms like lion's mane and reishi have moved from niche to mainstream as more people…
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