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Fujifilm celebrates spontaneity with new instax mini 13 campaign
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. At the center of the work is the camera’s new self-timer feature. Instead of positioning it as a tool for perfectly staged photos, the campaign reframes it as a way to make room for real moments. “Time for the Unexpected” focuses on what unfolds in the seconds between pressing th…
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. At the center of the work is the camera’s new self-timer feature. Instead of positioning it as a tool for perfectly staged photos, the campaign reframes it as a way to make room for real moments. “Time for the Unexpected” focuses on what unfolds in the seconds between pressing th…
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