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FTC warns retailers about AI-powered personalized pricing

Summary by WTVR
You've likely heard of “surveillance pricing” by now. The practice uses personal information, such as your location, browsing history or purchase history, to help determine the prices you see online.

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FTC warns retailers about AI-powered personalized pricing

You've likely heard of “surveillance pricing” by now. The practice uses personal information, such as your location, browsing history or purchase history, to help determine the prices you see online.

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KBZK broke the news on Tuesday, October 20, 2026.
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