FTC warns health plan marketers: 'free' offers and comprehensive-coverage claims could leave consumers with major bills

The FTC Is Flexing Its Muscle in Healthcare

The FTC sent warning letters to 25 health plan marketers over potentially deceptive marketing practices, following its earlier letters to healthcare services companies about price transparency.

Health plan lead generators face up to $53,088 per violation, FTC warns

Letters are going to 25 marketers and lead generators of ACA and discount health plans, with more to follow. Which ads, calls and claims cross the FTC line?

FTC warns health plan marketers: 'free' offers and comprehensive-coverage claims could leave consumers with major bills

The FTC sent warning letters to 25 health plan marketers and lead generators, urging them not to misrepresent coverage, costs or promotional offers before 2027 open enrollment.

FTC Warns 25 Health Plan Marketers Over Deceptive Claims

WASHINGTON, D.C. — The Federal Trade Commission has warned 25 healthcare plan marketers and sales lead generators against misleading consumers about insurance coverage, costs and benefits as open enrollment gets underway, expanding regulatory scrutiny of companies selling health-related products. FTC staff sent the warning letters last week to businesses advertising Affordable Care Act Marketplace insurance and other healthcare products, includi…

FTC Warns 25 Health Plan Marketing Firms

FTC warns 25 health plan marketing companies over potentially deceptive insurance claims, urging reviews of coverage details, costs and telemarketing practices.