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FTC Sues Zillow and Redfin over Deal It Accuses of Supressing Competition in Rental Ads

The Federal Trade Commission and five states allege Zillow paid Redfin $100 million to eliminate competition in rental advertising, risking higher costs and fewer choices for renters and property managers.

  • The Federal Trade Commission is suing Zillow and Redfin over allegations of conspiring to eliminate competition in rental housing listings in violation of federal antitrust laws.
  • The FTC claims Zillow paid Redfin $100 million to stop competing in multifamily advertising and become an exclusive syndicator of Zillow's listings.
  • The lawsuit seeks to dismantle the agreement, arguing it will lead to higher prices and worse terms for apartment advertising by reducing competition in the market.
  • Both companies have publicly defended their partnership, with Redfin asserting it provides more rental listings and benefits to renters.
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Weekly Real Estate News broke the news in on Tuesday, September 30, 2025.
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