The FTC Is Turning Its Sights on Personalized Pricing. What Does It Mean for Customers?

The FTC is turning its sights on personalized pricing. What does it mean for customers?

The Federal Trade Commission is seeking comments on the practice, giving businesses yet another reason to be wary of implementing personalized or surveillance pricing.

FTC seeks public comment on personalized pricing

WASHINGTON, D.C. — Has this day and age of technology and electronic surveillance given rise to an electronic pickpocket?Companies that use personal data to determine what an individual consumer is willing to or possibly capable of paying are being warned…

FTC Scrutinizes Personalized Pricing Practices Using Consumer Data

The Federal Trade Commission has signaled growing concern over the spread of personalized pricing practices that rely on extensive consumer data collection. According to a report published by Fortune, regulators are examining how major retailers adjust prices in real time based on individual shopping habits, location data, browsing history, and other personal information. This development raises fresh questions about fairness, transparency, and …