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FTC cracks down on food industry for paid dietitian ‘influencer’ posts

  • The Federal Trade Commission has issued warnings to two food and beverage industry groups and 12 online influencers for not adequately disclosing paid social media posts promoting sweeteners and sugary products.
  • The influencers were reportedly hired by the American Beverage Association and the Canadian Sugar Institute to promote their products on Instagram and TikTok.
  • The FTC stated that the posts reviewed by health influencers endorsing sugar-containing products did not have proper disclosures, potentially violating federal law and subjecting the trade groups to penalties.
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The Washington Post broke the news in on Wednesday, November 15, 2023.
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