Food Regulator Issues Strong Advisory Against Using "100%" In Food Labels

Food Regulator Issues Strong Advisory Against Using "100%" In Food Labels

The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory against the use of the term "100%" in food labelling, citing concerns over its potential to mislead consumers.

Stop using “100%” in food labelling, promotions, misleading for consumers: FSSAI

New Delhi: The Food Safety and Standards Authority of India (FSSAI) has issued a strong advisory against the use of the term “100%” in food labelling and promotional materials, citing its potential to mislead consumers. The apex food regulator has directed all Food Business Operators (FBOs) to refrain from using the term on food labels, packaging, and promotional content, due to its ambiguity and potential for misinterpretation under existing re…

पैकेज्ड फूड पर ‘100%’ दावों पर FSSAI की रोक: कंपनियों को अब बताना होगा पूरा सच। - Earlynews24

पैकेज्ड फूड उत्पादों में '100%' जैसे दावों का प्रयोग अब भारतीय खाद्य सुरक्षा एवं मानक प्राधिकरण (FSSAI) द्वारा प्रतिबंधित कर दिया गया है। सरकार ने इसे उपभोक्ताओं के लिए भ्रामक और अस्पष्ट बताया है, जिससे गलतफहमियां उत्पन्न हो सकती हैं। FSSAI ने 28 मई को जारी परामर्श में स्पष्ट किया कि खाद्य सुरक्षा अधिनियम के

FSSAI Issues Advisory to Curb Misleading Use of “100%” in Food Labelling

The Food Safety and Standards Authority of India (FSSAI) has raised red flags over the increasing use of the term “100%” in food packaging and advertisements, cautioning that it can mislead consumers and violate food safety regulations. In a recent advisory issued on Thursday, the apex food regulator directed all Food Business Operators (FBOs) to avoid using the term “100%” on product labels, promotional content, and packaging material. The Auth…

FSSAI warns against '100%' claims in food labelling and promotions

The FSSAI stated that such terminology is undefined under current regulations, misleading, and likely to create a false impression among consumers