From Week 1 to Super Bowl week, Netflix’s new NFL footprint takes shape through 2029
- On Wednesday, Netflix announced a four-year extension of its NFL partnership through the 2029-2030 season, expanding its live game inventory to five matchups annually from its current two Christmas Day games.
- Prioritizing live events and sports, Netflix is driving engagement and advertising revenue by shifting toward tentpole programming, including an aggressive international push featuring the league's first game in Australia.
- The five-game slate features a Week 1 Australia contest between the Los Angeles Rams and San Francisco 49ers, one Thanksgiving Eve matchup, two Christmas Day games, and a Week 18 contest, plus streaming rights to the NFL Honors.
- Netflix President of Advertising Amy Reinhard said the company is "ready to compete with anyone" while deploying AI-driven ad tools for its more than 250 million monthly active viewers.
- The migration of games to streaming platforms has prompted calls from Congress, President Trump, and the Federal Communications Commission to protect consumer free access to NFL broadcasts.
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27 Articles
Netflix Expands Media Dominance with NFL Games on Thanksgiving, Christmas, and in Australia
Netflix has expanded its inventory of NFL games and will have a season-long presence with the league under a new deal announced Wednesday. The post Netflix Expands Media Dominance with NFL Games on Thanksgiving, Christmas, and in Australia appeared first on Breitbart.
Chicago Sun Times
Usa news siteNetflix expands its lineup of NFL games
Netflix has expanded its inventory of NFL games and will have a season-long presence with the league under a new deal announced Wednesday.The streaming service will have five regular-season games as well as the NFL Honors through 2029. It had been carrying two games on Christmas Day since 2024. The announcement was made during its upfront presentation to advertisers.Netflix will air a Week 1 game, one on Thanksgiving Eve, two on Christmas Day an…
Associated Press News
From Week 1 to Super Bowl week, Netflix’s new NFL footprint takes shape through 2029
Netflix has expanded its inventory of NFL games and will have a season-long presence with the league under a new deal announced Wednesday.
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