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From "Waiting for Customers" to "Going Out and Taking Action": Behind the Scenes of Two Okinawan Brands' Expansion Into Taiwan
Summary by 沖縄タイムス＋プラス
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Approximately half of the foreign tourists visiting Okinawa are Taiwanese. Now, in the creative field, there's a movement not just to "attract" Taiwanese visitors, but also to "go out" to them. An Okinawan apparel brand and its character's intellectual property (IP) teamed up to hold a collaborative exhibition in Taipei's art district. This article follows the story behind it.
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