The Afties Returns to Cannes Lions with Star Power and Cultural Impact

The Afties Returns to Cannes Lions with Star Power and Cultural Impact

The Afties, an exclusive and fast-rising staple of the Cannes Lions experience, made a powerful return for its second year last night. Curated by media executive TJ Adeshola in partnership… The post The Afties Returns to Cannes Lions with Star Power and Cultural Impact appeared first on .

From Vibes to Vision: The Afties Brings Culture-First Impact to Cannes

Boardroom takes you inside the second annual cultural reset that’s carving out space for community, creativity, and connection at Cannes Lions. Each June, the Cannes Lions International Festival of Creativity draws some of the most powerful names in media, marketing, and advertising. But for years, it also carried a feeling of exclusion. That’s what inspired The Afties — a once-a-year party with a purpose, which returned to Cannes for its second…