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From streetwear to high fashion — the appeal of the varsity jacket

Summary by UrbanMatter
There has always been that one item of clothing that gains popularity over the years and a consistent item has been the Varsity jacket. While back in the day it was symbolic for athletic achievement (usually in American high schools and colleges), today it has become associated with both streetwear and luxury fashion brands. In this article, we look at its history, journey and why it remains a staple item of clothing in the fashion industry toda…
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UrbanMatter broke the news in on Tuesday, April 1, 2025.
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