US EditionFrom Stickers to Cult Status: Why Branded Merch Still Wins with Gen Z - Durée & Company
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From Stickers to Cult Status: Why Branded Merch Still Wins with Gen Z - Durée & Company
When marketing departments think about how to target Gen Z audiences and bring them into the fold, they often think of digital-first strategies. That’s a great start but, it’s not the only way to attract that demographic and it’s an incomplete strategy if a brand wants their attention. What’s missing? Swag. Branded products and merch that build buzz are often forgotten tools that businesses need to employ as part of their marketing plan. Accordi…
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