US EditionFrom Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market – Beet.TV
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From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market – Beet.TV
The digital advertising world is moving fast. For one digital media measurement firm, evolution means expanding its scope beyond simply ensuring media quality. That’s why it is moving into the realm of campaign performance. Fueled by strategic acquisitions and a focus on new performance metrics like attention, the brand safety tool vendor is betting that advertisers want more than just verification, that they want optimization and a clear unders…
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