From Hot Wheels to He-Man: Meet the Mattel exec charged with spotting toy stories with Barbie box office potential

From Hot Wheels to He-Man: Meet the Mattel exec charged with spotting toy stories with Barbie box office potential

When it comes to turning a beloved toy into a box office hit, it’d be hard to top 2023’s Greta Gerwig-directed Barbie. But Mattel veteran Robbie Brenner, who produced the nearly $1.5 billion-grossing film, has no interest in resting on her laurels. In June, the toy company launched Mattel Studios, bringing together its film and TV efforts under Brenner. As president of Mattel Studios and chief content officer, Brenner now oversees more 15 projec…