From H Mart to Mainstream: The Rise of Asian Food Brands - The Food Institute

From H Mart to Mainstream: The Rise of Asian Food Brands - The Food Institute

2024, sales of products in the “Asian/ethnic aisle” (a label that’s as dated as it is limiting, but that’s how the data is compiled) grew nearly four times faster than overall grocery sales, according to Circana. Meanwhile, The New York Times’ influential food writer Priya Krishna called Asian grocers like H Mart and 99 Ranch a “cultural phenomenon.” But this growth in prominence isn’t just about what’s for dinner in American homes – it’s a mast…