US EditionFrom fandoms to franchises: The power of community-driven entertainment marketing
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From fandoms to franchises: The power of community-driven entertainment marketing
Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the conversation; instead, they participate in it, responding to the expectations and enthusiasm of their most dedicated Fan communities have become the backbone of modern entertainment market
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