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From dorm room to global deals: How old school is redefining athleisure
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From dorm room to global deals: How old school is redefining athleisure
A South African startup is making waves in the global fashion industry, proving that local ideas can scale internationally. What began as a simple idea between two brothers has grown into a fast-rising athleisure brand partnering with some of the biggest names in sport. Founded by Daneel and Stef Steinmann, Old School started in a dorm room at Stellenbosch University. The idea came ahead of the 2019 Rugby World Cup, when the brothers struggled t…
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