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From Denmark to Malaysia: Kenneth Jonassen's Mission to Build Champions

Summary by BadmintonPlanet.com
Kuala Lumpur: As the newly appointed Singles Head Coach for the Badminton Association of Malaysia (BAM), Denmark’s Kenneth Jonassen has taken on a bold mission: helping Malaysian shuttlers unlock their full potential on the world stage. Since beginning his role on January 4, Jonassen has been adapting to a new culture while implementing his coaching philosophy into Malaysia’s high-performance badminton system. In an interview with the Badminton …
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BadmintonPlanet.com broke the news in on Sunday, March 30, 2025.
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