How deep research can help you do PR better

Are PR agencies ready for the rise of AI?

AI is no longer a ‘what if’ – it’s a ‘what now’ for PR professionals. From media monitoring to content creation and campaign strategy, Artificial Intelligence (AI) is fundamentally reshaping the way PR agencies operate—streamlining tasks, unlocking smarter insights, and transforming how stories are told and shared. “AI’s ability to handle repetitive tasks is a […]

How deep research can help you do PR better

AI deep research will save you time and improve PR strategy development. By Ayelet Noff, CEO and founder of SlicedBrand and CEO and co-founder of Dazzle. PR today requires more than intuition, it demands data-driven decision-making. With new platforms emerging constantly, traditional PR alone is no longer enough. PR professionals must implement AI-powered deep research to make their work more efficient, strategic, and precise. Deep research refe…

Artificial intelligence is emerging on a broad front in companies and agencies. Often, the principle is the introduction of Trial and Error. Veronika Westerheide, co-founder and COO of the Rise of AI Conference, explains in her guest contribution how agencies can integrate AI structured and successfully into existing processes – and which new business models are emerging.