US EditionOutstation Taps Snapchat to Bring India’s First Teen Pop Boy Band
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Outstation taps Snapchat to bring India’s first teen pop boy band
MUMBAI: Outstation, India’s first Gen Z-focused boy band launched by Viswa Records – the imprint label of renowned global music producer and song-writer Savan Kotecha in partnership with Republic Records and Universal Music India, has teamed up with Snapchat, visual messaging app with over 250 million monthly users to connect fans closer to their world through creative storytelling and expressive content.
From Bootcamp to Band: Inside the Making of OutStation, India’s New Gen-Z Pop Group
In a market where solo acts and playback hits dominate mainstream attention, the formation of a homegrown pop boy band stands out. Not for novelty alone, but for the scale and ambition behind it. OutStation, a new five-member band formed through a nationwide talent search led by Visva Records India, aims to fill a longstanding gap in India’s pop ecosystem. With members aged 17 to 22, the band represents a diverse cross-section of India’s Gen-Z d…
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