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From Awareness to Conversion: How In-App Advertising Drives the B2B Buyer’s Journey

Summary by martech360.com
In today’s digital landscape, B2B marketing is more complex than ever. Traditional advertising finds it hard to connect with specific audiences. These audiences want smooth and personalized experiences. In-app advertising revolutionizes the way businesses connect with their ideal customers. Reaching users at every stage of the buyer’s journey is key. Businesses can connect with their audience from the first time they hear about a product until t…
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martech360.com broke the news in on Thursday, February 20, 2025.
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