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From a Huge Deficit to a turnaround...Premist Dome Achieves "Profit for Two Consecutive Years" After the Fighters' Relocation, It Faced a Crisis but Is Making a "Comeback" with a New Approach that "Goes Beyond Sports and Music Concerts" <Mokugeki!>
Summary
The Daiwa House Premist Dome, which celebrated its 25th anniversary, is increasing its presence with a variety of initiatives that go beyond sports and music concerts. Here is a chart showing its performance over the 25 years since its days as the Sapporo Dome. Initially, performance was stable due to factors such as hosting the FIFA World Cup and the relocation of the Hokkaido Nippon-Ham Fighters baseball team. However, there were four years of…
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"To stabilize the management, the city of Sapporo must also work together with them," said Sapporo Mayor Katsuhiro Akimoto. At the time, Sapporo Dome, having lost the Fighters, its main business, was facing a deficit of 650 million yen in fiscal year 2023. However— "The sign replacement work has just begun," said a reporter. With naming rights reportedly worth 1 billion yen over four years, it was reborn as "Daiwa House Premist Dome" in 2024. Fu…