French Department Store BHV Marais to End Shein Partnership After Backlash
- On Tuesday, French department store BHV Marais announced it will end its partnership with Shein after its operating company, SGM, revealed plans to sell the Paris outlet following widespread criticism of the deal.
- Around 100 brands left the BHV Marais following Shein's arrival, citing opposition to the brand or unpaid invoices, while outcry grew over the retailer's fast-fashion model and online listings of childlike sex dolls.
- France imposed over €22 million in fines earlier this month for environmental labelling and delivery problems, bringing total penalties against Shein to more than €210 million.
- Outgoing SGM CEO Karl-Stephane Cottendin called the decision to allow Shein into the store a 'strategic error' and said the retailer would 'ideally' leave by Christmas.
- Pending a long-term review, contractual commitments at five other locations welcoming Shein this year will be 'honoured,' SGM director Frederic Merlin said, acknowledging the company made 'mistakes'.
41 Articles
41 Articles
Paris's BHV department store drops Shein after ownership change
SGM, which has operated the landmark store opposite Paris City Hall since 2023, has sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin. He said tha Shein would 'ideally' exit the store by Christmas.
The businessman has announced to separate himself from the trading fund of the Paris department store, adrift since he took over at the end of 2023. His close collaborators members of the management must take over. A great classic for any boss who refuses to take on his failures.
Only months after the controversial move by Chinese fashion company Shein, the traditional Paris store BHV Marais separates itself from the online retailer. The new management speaks of a strategic mistake.
Shein had inaugurated her first physical space within BHV in November last year and, in February, she announced plans to open physical shops in five other French cities.
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