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Freelander teased – new EV/REEV brand with Land Rover name and design, Chery tech; March 31 reveal
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Freelander teased – new EV/REEV brand with Land Rover name and design, Chery tech; March 31 reveal
In 2024, it was revealed that Chery struck a deal with its joint venture partner in China, Jaguar Land Rover, to licence the Freelander name for its own use. That was essentially JLR capitulating to its inability to respond to the advancement of Chinese brands, with Chery ironically being the tip of that spear. From here on out, Chery Jaguar Land Rover will phase out locally-built JLR models in favour of the new Freelander series of EVs, preview…
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