Frasers Property Shifts to People-First Retail Strategy in Nine Malls

Frasers Property shifts to people-first retail strategy in nine malls

Frasers Property Singapore wants their malls to become an extension of people's daily lives. Read more at straitstimes.com.

Frasers Property Singapore rolls out unified retail experience across nine malls

Frasers Property Singapore will progressively introduce a refreshed retail and service identity across nine of its 12 managed malls, including those owned by Frasers Centrepoint Trust, as it aims to create community-first, inclusive and vibrant retail environments. Key initiatives include a unified retail identity, redesigned concierge counters, roving ‘service ambassadors’ and Singapore’s first in-mall wayfinding and mapping solution, while all…