Frasers Moves Into Mini-Golf and Trampolining with We Do Play Investment

Frasers moves into mini-golf and trampolining with We Do Play investment

It is the retail group’s first move into the UK leisure market.

Frasers acquires stake in We Do Play

Frasers Group is betting on the growing trend for 'competitive socialising' after snapping up a minority stake in a British leisure company.

Frasers Group expands into leisure market for first time

Frasers Group is continuing its diversification push by entering the leisure market for the first time, investing in UK-wide leisure operator We Do Play. The news comes just two weeks after the company bought and then revamped online technology retailer eBuyer days after it entered administration, in a move not dissimilar to its £52m takeover of GAME in 2019. It also owns significant stakes in retailers such as Hugo Boss, XXL, Asos and Currys. W…

Frasers invests in "retailtainment" with stake in We Do Play - RetailDetail EU

British sports and fashion group Frasers is broadening its horizons and taking a minority stake in We Do Play, an operator of miniature golf courses and trampoline parks, among other things. Entrepreneur Mike Ashley sees a lot of synergy potential.

Frasers acquires minority stake in We Do Play

Frasers Group has announced the acquisition of a minority investment in UK leisure, retail, and hospitality experts, We Do Play. The group said this strategic investment marks Frasers’ debut into the leisure market, diversifying its consumer offering through synergies with its existing ecosystem, including Sports Direct and its growing real estate portfolio. We Do Play is a UK-headquartered specialist operator of experience-led brands including …

Frasers Group snaps up stake in leisure company We Do Play

Drapers Frasers Group snaps up stake in leisure company We Do Play Mike Ashley's Frasers Group has made its debut in the leisure activity market after snapping up a stake in UK leisure company We Do Play.The post Frasers Group snaps up stake in leisure company We Do Play appeared first on Drapers.