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Atlantic Canada Sells Half of U.S. Liquor Stockraising Millions for Charity

Atlantic Canadian liquor corporations have raised millions by selling half of their U.S. liquor inventory, donating proceeds to food banks after tariff-related removals last year.

  • On Dec. 1, the Nova Scotia Liquor Corporation began selling U.S. stock again, with provincial corporations returning bottles last month and raising about $7 million for food bank organizations.
  • Responding to tariff tensions, governments reintroduced U.S. bottles over the holidays, with P.E.I., Nova Scotia and Newfoundland and Labrador restoring sales to donate proceeds after pulling products last year due to tariff threats from U.S. President Donald Trump.
  • Bruce Keating said, `At many, many stores & we would have had lineups of 50, 60, 80 people waiting for the doors to open`, as nearly half of sales occurred in the first week after restocking last month.
  • Retail figures show Newfoundland receipts just under $2.9 million against about $3.2 million inventory, and Prince Edward Island liquor control commission reports over a quarter sold; Bruce Keating estimates three to five months to sell out.
  • He added he never imagined acting in a trade war with the United States, and Bruce Keating said the removal of American liquor has likely helped Canada's bargaining position.
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Alcohol companies in Nova Scotia and Newfoundland and Labrador have sold only about half of the U.S. products since they handed them over to their tablets last month with the goal of returning profits to food banks.

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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, January 9, 2026.
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