Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’
Fox said sports and Tubi drove high-single-digit upfront volume growth and market-leading pricing as it became the first media company to close negotiations.
4 Articles
4 Articles
Fox Closes 2026 Upfront, Touts Double-Digit Ad Volume Growth at Tubi, Fox News
Fox has become the first media company of the 2026-27 upfront season to close its negotiations with advertisers, touting “high-single digit” volume growth and “market-leading” pricing growth across its linear and digital portfolio. The company did not disclose specific revenue figures. When looking at specific properties, Tubi scored double-digit volume growth and Fox News brought in double-digit volume growth and mid-single-digit pricing growth…
Fox Closes Upfront Sales Process, With Sports And Streaming Providing A Boost
Fox Corp. has closed its upfront sales process, with sports and streaming providing a boost to the effort. A person familiar with negotiations with advertisers tells Deadline that free streaming platform Tubi posted double-digit volume growth. Fox Sports, the person added, posted record volume with pricing rising by mid-single to low-double-digits, and Fox News delivered […]
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