Ex-Ferrari Boss Slams Ferrari Luce EV: 'I Hope They Remove the Prancing Horse'
The former Ferrari chairman said the Luce risks damaging the brand and urged the company to remove the Prancing Horse badge.
- Ferrari's new Luce has drawn sharp criticism from government officials and former leadership, who argue the electric model fails to represent the brand's storied history.
- Deputy Prime Minister and Minister of Infrastructure and Transport Matteo Salvini criticized the car's aesthetics and €550,000 price tag in a social media post.
- Salvini questioned the brand's definition of "innovation," while Luca di Montezemolo stated, "I hope they at least remove the Prancing Horse from that car."
- The 78-year-old Montezemolo warned that the Luce risks "destroying a legend," fearing the controversial design could damage Ferrari's long-standing reputation.
- Despite being an electric vehicle, the Luce has failed to gain public approval, with critics noting, "I'd like it if it wasn't a Ferrari.
22 Articles
22 Articles
Ferrari received an unexpected hit, after launching his first electric car: he lost more than 4 billion euros in just 24 hours on the stock market. The main criticism is related to appearance, one that moves away from the consecrated image.
Ex-Ferrari chairman Montezemolo on EV Luce amid backlash: 'At least the Chinese won’t copy this car'
When asked to comment on Ferrari's first EV Luce, Luca di Montezemolo, who led Ferrari through a long period of growth and Formula 1 dominance, said, 'I cannot say what I really think: I would harm Ferrari… We risk the destruction of a legend.'
Rarely was the network as united as with the Bashing on the Ferrari Luce: the first e-car from Maranello does not get well. The "carrekature of a sports car is creatively spoken of, of the finally finished Apple car or simply of a "ugly bucket". The rejection seems legitimate, after all, even the legendary Commendatore, the former Ferrari president Luca di Montezemolo, spoke of the "destruction of a myth" and – visibly disgusted – expressed the …
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