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Former Burger King CMO Fernando Machado to take up Chief Brand Officer role at Chipotle
Summary by Campaign Brief Asia
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Former Burger King CMO Fernando Machado to take up Chief Brand Officer role at Chipotle
Chipotle Mexican Grill has hired Fernando Machado, one of the world’s most innovative CMOs, as Chief Brand Officer, effective June 1. Machado will lead the company’s global marketing strategy, brand positioning and customer engagement efforts as Chipotle continues to expand its global footprint.
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