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"Former Brothel Transformed Into a Meat and Tofu Shop," "We Also Received the Support of Tokugawa Ieyasu and Iwasaki Yataro"... The Cleverness of Atami that Revived a Town that Was Once in Ruins.

Summary by toyokeizai.net
Do you know why Atami, once a renowned tourist destination, has begun to radiate energy once again? After losing its former vibrancy, the resourceful spirit of the locals transformed the town. A writer from Atami delves into the true face of Atami, which has evolved by skillfully utilizing its night views, hot springs, and history, and the unique wisdom behind it.
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Do you know why Atami, once a renowned tourist destination, has begun to radiate energy once again? After losing its former vibrancy, the resourceful spirit of the locals transformed the town. A writer from Atami delves into the true face of Atami, which has evolved by skillfully utilizing its night views, hot springs, and history, and the unique wisdom behind it.

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toyokeizai.net broke the news on Friday, May 15, 2026.
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