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Foreign Hallyu Spenders Drive Record Over 1 Trillion Won Windfall in Korea
Summary by businesskorea.co.kr
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Foreign Hallyu Spenders Drive Record Over 1 Trillion Won Windfall in Korea
BTS’s concerts in Seoul and Busan ended successfully with cheers from foreign tourists this year. South Korea’s cultural exports, which have long dominated global streaming charts and social media feeds, have evolved into a formidable economic engine firing up the nation's brick-and-mortar retail sectors. For the first time in history, monthly tourism expenditures linked directly to the consumption of Korean wave (Hallyu) content crossed the 1.3…
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