Ford Promises Parade of Affordable Electric Vehicles
UNITED STATES, JUL 15 – Ford's Mustang Mach-E is priced 22% below the average new car cost in the U.S. as the company aims to boost EV affordability amid the removal of federal incentives.
- On July 15, 2025, at the Bloomberg Green summit in Seattle, Ford unveiled its least expensive EV, the Mustang Mach-E, priced at $37,995, according to Bob Holycross.
- Following the removal of up to $7,500 in purchase credits, Ford promised lower prices after incentives ended, due to cost barriers.
- Edmunds.com reports April EV transactions averaged $59,900, about $11,000 above typical auto purchases, while nineteen battery-electric models now sit below that average.
- At Ford of Europe, executives are working on a fresh car model separate from crossovers, with Jim Farley directing Ford of Europe to develop new passenger cars distinct from SUVs, signaling a return to traditional segments.
- With the federal tax credit expiring on September 30, U.S. demand faces a test, even as BloombergNEF forecasts global EV sales will hit 25%.
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The news that Ford would develop a normal car for the European market was described by one of the brand's salesmen as a "big relief", given that the automaker needs new models in addition to electric ones.
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Total News Sources16
Leaning Left5Leaning Right2Center1Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
13%
R 25%
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