US EditionFord patents tech that could listen to driver conversations to serve ads
- Ford has filed a patent for technology that can eavesdrop on drivers and passengers to serve them hyper-targeted advertising.
- The system would recognize vehicle occupants using in-car cameras and learn what adverts annoy them.
- Critics express alarm over the invasive nature of this technology, citing privacy concerns similar to surveillance.
27 Articles
27 Articles
The brand has applied for a patent for a procedure that would also use other route data to place advertising on the screen or audio system, although it assures that this does not imply that it will implement it Ford is developing technology that would allow personalized advertisements to be played in vehicles through the screen or its audio system. These would be based on the data obtained from the conversations that take place inside you, as we…
Ford plans to record passengers' conversations in its cars, collect other data all to serve ads
Ford has filed a patent which details a technology designed to record and analyse conversations that take place inside a Ford vehicle. This system would then use the recorded data to deliver targeted advertisements to the car’s occupant
thedailyupside.com
BizTocFord Patent May Bring In-Car Advertisements on Your Road Trip
Ford might want to get to know its drivers a little better. The automaker filed a patent application for “in-vehicle advertisement presentation,” which relies on collecting a host of data on drivers to determine the best ads to feed them. “Advertisements can be presented through voice or audio systems in the vehicle,” Ford said in the filing. “A user’s preferences for advertisements can also be influenced by driving conditions or other context…
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